家庭教育支出对家庭旅游消费的影响——基于CFPS的经验证据

The Impact of Household Education Expenditures on Household Travel Consumption—Empirical Evidence Based on CFPS

摘要: 旅游的教育功能自古即被中国家庭所认知。家庭旅游在提升孩子综合素质方面的教育意义和价值虽然得到广泛认同，但是教育支出和旅游支出作为家庭消费支出的两个方面，在既定的家庭收入约束下又存在着明显的竞争关系。本文使用中国家庭追踪调查(CFPS)的面板数据，经验评估了家庭教育支出对家庭旅游消费的影响。研究发现：家庭的教育支出占比与家庭的旅游消费之间存在着显著的倒U型关系，倒U型拐点为“0.539”。异质性分析表明：家庭教育支出对家庭旅游消费支出的影响在收入不同的家庭、户主受教育年限不同的家庭都存在着异质性。上述研究结论在经过一系列稳定性检验后依然成立。基于此，本文对家庭旅游、教育相关政策的制定以及旅游细分市场的营销提出了一系列相关的建议。

Abstract: The educational function of traveling has been recognized by Chinese families since ancient times. Although the educational significance and value of family travel in enhancing children’s comprehensive quality is widely recognized, education expenditure and tourism expenditure, as two aspects of family consumption expenditure, are in obvious competition under the established constraint of family income. This paper empirically assesses the impact of household education expenditure on household travel consumption using panel data from the China Family Tracking Survey (CFPS). It is found that there exists a significant inverted U−shaped relationship between the share of household’s education expenditure and household’s travel consumption, with an inverted U-shaped inflection point of “0.539”. Heterogeneity analysis shows that the impact of household education expenditure on household tourism consumption expenditure is heterogeneous across households with different incomes, households with different years of education of the head of household and households with different economic characteristics. The above findings still hold after a series of stability tests. Based on this, the paper puts forward a series of relevant recommendations for the formulation of policies related to family tourism and education as well as the marketing of tourism segments.