论同质化严重现象下的地域性特色文化创意产品研究——以山西食文化为例

Research on Regional Characteristic Cultural Creative Products under the Phenomenon of Serious Homogenization—Taking Shanxi Food Culture as an Example

摘要: 近年来，地域性文创产品同质化现象越发严重，对文化元素的提炼相似度极高。笔者对此现象进行观察与思考，提出改变当前现象的方案。进行对于市面上热门的文创产品类别进行分析，对于相较来说更有特色的文创产品进行解构分析，以此来生成对山西食文化创意产品设计的独特性研究方案。本研究对于山西食文创产品的研发有着指导性或是辅助性的作用。

Abstract: In recent years, there has been an increasingly severe trend of high similarity in the extraction of cultural elements among regional cultural and creative products, leading to a growing homogenization. The author has observed and contemplated this phenomenon, proposing a plan to alter this trend. This article analyzes popular cultural and creative product categories in the market, then deconstructs and summarizes the more distinctive ones. Consequently, a unique research plan is presented, focusing on creative product design with Shanxi food culture as the central theme. This study serves a guiding or supportive role in the development of cultural and creative products related to Shanxi food.