浅析女性向潮玩IP设计方法论

Analyzing the Methodology of Female-Oriented Hip Game IP Design

摘要: 随着经济的发展，潮玩行业越来越受到年轻消费者的青睐，近年来，逐渐形成较为完整的产业链，全球潮玩市场仍处于高速发展阶段，在中国，潮玩市场的规模也在不断扩大，消费者群体和消费额也在逐年递增，整体来看，女性向潮玩IP产品，更加受到大众的欢迎与追捧，而女性向的潮玩IP产品在设计中应该考虑哪些因素，本文旨在讨论关于女性向潮玩IP产品设计的方法与方向，本次研究丰富了潮玩设计等交叉领域的研究视野，为女性向潮玩设计的研究与实践提供了参考方向。

Abstract: With the development of the economy, the tide play industry is more and more favored by young consumers, in recent years, gradually forming a more complete industrial chain, the global tide play market is still in the stage of rapid development, in China, the scale of the tide play market is also expanding, the consumer groups and the amount of consumption are also increasing year by year, overall, female-oriented art toy IP products are more popular and sought after by the general public, and what factors should be considered when designing art toy IP products for women should receive attention. This paper aims to discuss the methods and directions of female-oriented hipster IP product design, enriches the research horizons of the cross-cutting fields such as hipster design, and provides a reference direction for the research and practice of female-oriented hipster design.