博物馆文创产品情感化设计研究

Research on the Emotional Design of Cultural and Creative Products in Museums

摘要: 目的：探讨情感化设计三层次理论与“三境”共同之处，分析具体案例，提出设计策略。方法：利用文献研究法分析情感化设计三层次理论与“三境”理论，阐述两者的共通之处以及在产品设计上的体现，总结出物境层、情境层和意境层设计要点。结果：通过具体分析博物馆文创产品在物境层、情境层和意境层上的表现，提出博物馆文创产品设计情感化设计策略。结论：提倡在博物馆文创产品设计中引入尊重文物历史，选择合适载体、延续藏品功能，打造活态传承、营造故事氛围，创造情感体验的设计策略，提高这些产品的情感价值和文化价值，由此推动博物馆文创产品发展以及实现文化的活态传承。

Abstract: Objective: To explore the commonalities between the three-level theory of emotional design andthe “three contexts”, analyze specific cases, and propose design strategies. Methods: Analyze the three-level theory of emotional design and the theory of “three contexts” by using the literature research method, expound the common points of the two and their embodiment in product design, and summarize the main points of the design of the wujing layer, the yijing and the qingjing layer. Results: By specifically analyzing the performance of museum cultural and creative products in the wujing layer, the yijing and the qingjing layer, the emotional design strategy of museum cultural and creative product design is proposed. Conclusion: It is advocated to introduce the design strategies of respecting the history of cultural relics, choosing suitable carriers, continuing the functions of collections, creating living inheritance, creating a story atmosphere, and creating an emotional experience in the design of museum creative products, so as to improve the emotional and cultural values of these products, and thus promote the development of museum creative products as well as realizing the living inheritance of culture.