青年一代攻读MBA行为动机之窥探——基于新疆地方调查数据的分析

An Analysis of the Motivation of the Young Generation to Pursue a MBA Degree—Analysis Based on Local Survey Data in Xinjiang

摘要: 后疫情时代，青年一代选择攻读MBA学位，其求学动机与其自我提升、情感需要等内在因素，以及家庭、工作环境等外在因素有着密切的关系。通过对新疆地方新疆财经大学和新疆大学两所大学在读、已毕业和备考MBA的500名学生进行调查分析，得出以下结论：1) 后疫情时代，青年一代出现心态两极化现象，一种是“躺平”，一种是“卷赢”；2) 青年一代选择攻读MBA的目的更多是为自己职业发展“锦上添花”，而不是“雪中送炭”；3) 中基层管理者在职业上升期，迫切需要突破自身知识储备不足、“朋友圈”狭窄的瓶颈；4) 全日制MBA学员工学矛盾突出；5) 在省会城市和二三线城市就业，仍然是MBA学员的首选。

Abstract: In the post pandemic era, the younger generation choosing to pursue an MBA degree is closely re-lated to their intrinsic factors such as self-improvement and emotional needs, as well as external factors such as family and work environment. Through a survey and analysis of 500 students stud-ying, graduating, and preparing for MBA programs at Xinjiang University of Finance and Economics and Xinjiang University, the following conclusions were drawn: 1) in the post pandemic era, the younger generation has two attitudes: one is “lying flat” and the other is “winning the exam”. 2) Choosing to pursue an MBA is more about adding icing on the cake to one’s career development, rather than providing timely assistance. 3) Middle and grassroots managers urgently need to break through the bottleneck of insufficient knowledge reserves and narrow “circle of friends” during their career advancement. 4) Full time MBA students face prominent engineering and academic conflicts. 5) Employment in provincial capital cities and second and third tier cities remains the preferred choice for MBA students.