基于财务分析法的苏宁并购事件分析探讨

Analysis and Discussion of Suning M&A Event Based on Financial Analysis

摘要: 随着我国经济的发展，居民收入水平不断增加，下沉市场孕育消费潜力，推动“新零售”模式的逐步落地与智慧物流的快速建设，零售行业市场竞争日益激烈。苏宁易购以构建全场景智慧零售生态系统，实现线上线下一体化为目标。为了补强百货拼图，其在2019年并购万达百货，进一步完善了全场景、全品类的布局。本文通过对苏宁易购财务报表进行比率分析、杜邦分析体系分析以及传导性机制分析，总结了苏宁易购在市场激烈竞争的背景下，积极调整自身财务战略调整所获得的成功经验，为行业企业转型升级提供参考借鉴。

Abstract: With the development of China’s economy, the income level of residents continues to increase, and the sinking market nurtures consumption potential, promoting the gradual implementation of the “new retail” model and the rapid construction of smart logistics, the competition in the retail industry market is becoming increasingly fierce. Suning Tesco aims to build a comprehensive smart retail ecosystem and achieve online and offline integration. In order to strengthen the department store puzzle, it acquired Wanda Department Store in 2019, further improving the layout of all scenarios and categories. This article summarizes the successful experience of Suning Tesco in actively adjusting its financial strategy in the context of fierce market competition through ratio analysis, DuPont analysis system analysis, and conductivity mechanism analysis of Suning Tesco financial statements, providing a reference for the transformation and upgrading of industry enterprises.