数商兴农背景下山东省县域农产品跨境电商发展研究

Research on the Development of Cross-Border E-Commerce of Agricultural Products in Counties of Shandong Province under the Background of Digital Commerce and Agricultural Development

摘要: 随着数字经济的蓬勃发展，跨境电商逐渐成为农产品流通的新模式。本文以山东省县域农产品跨境电商为研究对象，运用SWOT分析其在数商兴农背景下的发展现状，探讨制约其发展的因素，并提出相应的发展策略。研究发现，虽然山东省县域农产品跨境电商发展势头良好，但仍存在产业结构滞后、物流体系不完善、缺乏统一标准、人才短缺等问题。本文建议通过加强基础设施建设、完善供应链、确立认证体系、培养专业人才等措施，推动山东省县域农产品跨境电商的健康快速发展。

Abstract: With the booming development of digital economy, cross-border e-commerce has gradually become a new mode of agricultural products circulation. This paper takes cross-border e-commerce of agricultural products in counties of Shandong Province as the research object, uses SWOT to analyse its development status quo under the background of digital business and agriculture, explores the factors restricting its development, and puts forward corresponding development strategies. The study finds that although the development of cross-border e-commerce of agricultural products in the counties of Shandong Province has a good momentum, there are still problems such as lagging industrial structure, imperfect logistics system, lack of unified standards, and shortage of talents. This paper suggests promoting the healthy and rapid development of cross-border e-commerce of agricultural products in the counties of Shandong Province by strengthening the infrastructure construction, improving the supply chain, establishing the certification system, and cultivating professional talents.