基于服务和关系视角的开放大学学生认同感预测模型的构建及测量
Construction and Measurement of Predictive Model of Student Identification in Open University from the Perspective of Service and Relationship
摘要: 本研究以A开放大学本专科生为对象，基于服务质量与关系质量理论，设计量表衡量学生认同感及影响因素，通过模型验证发现：服务质量的保障性、可靠性等对满意度影响显著，关系质量中的信任、感知价值影响满意度与承诺，信任、满意度直接影响学生认同感。该整合模型有效预测学生认同感，为提升开放大学学生认同感提供新视角。
Abstract: This study focuses on undergraduate and associate degree students at A Open University, designing a scale based on service quality and relationship quality theories to measure student identification and its influencing factors. Through model validation, it was found that assurance and reliability of service quality significantly impact satisfaction, while trust and perceived value in relationship quality affect satisfaction and commitment. Trust and satisfaction directly influence student identification. This integrated model effectively predicts student identification, providing a new perspective for enhancing student identification at open universities.
文章引用：胡勇, 宋波. 基于服务和关系视角的开放大学学生认同感预测模型的构建及测量[J]. 教育进展, 2024, 14(5): 1109-1123. https://doi.org/10.12677/ae.2024.145814

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