基于价值共创理论下的商业模式创新——以小米公司为例

Business Model Innovation Based on the Theory of Value Co-Creation—Taking Xiaomi Corporation as an Example

摘要: 本文以小米公司为例，探讨了基于价值共创理论下的商业模式创新。首先介绍了小米公司的概况及其商业模式发展历程，其次从价值主张、价值共创、价值传递和价值获取这四个维度阐述了小米基于价值共创理论下的商业模式创新机制，最后总结了小米公司商业模式创新带来的绩效与影响。研究表明，小米公司通过价值共创理论的应用，成功推动了商业模式的创新，增强了企业的核心竞争力，提升了市场份额和盈利能力，为其他企业提供了宝贵的借鉴经验。

Abstract: This paper takes Xiaomi Corporation as an example to discuss the business model innovation based on the theory of value co-creation. This paper first introduces the general situation of Xiaomi Corporation and the development process of its business model. Secondly, it expounds Xiaomi’s business model innovation mechanism based on the value co-creation theory from four dimensions: value proposition, value co-creation, value delivery and value acquisition. Finally, it summarizes the performance and impact of Xiaomi Corporation’s business model innovation. The study shows that through the application of value co-creation theory, Xiaomi Corporation successfully promotes the innovation of business model, enhances the core competitiveness of the enterprise, improves the market share and profitability, and provides valuable reference experience for other enterprises.