基于关联规则的城镇居民文化消费偏好研究

Research on Cultural Consumption Preference of Urban Residents Based on Association Rules

摘要: 文章利用中国综合社会调查数据，研究居民对文化消费的需求情况与消费偏好，探究居民文化消费的影响因素。研究发现，城镇居民的文化消费形式呈多元化，但文化消费支出水平从整体来看并不高，居民的文化消费意识有待提高。居民的年龄、受教育程度、收入水平、居民特征等对其文化消费偏好存在显著影响。

Abstract: Based on the data of China’s comprehensive social survey, this paper studies the demand and consumption preference of residents for cultural consumption, and explores the influencing factors of residents’ cultural consumption. The results show that the cultural consumption forms of urban residents are diversified, but the level of cultural consumption expenditure is not high on the whole, and residents’ awareness of cultural consumption needs to be improved. Residents’ age, education level, income level, and characteristics have a significant impact on their cultural consumption preferences.