数字化时代市场营销员工未来工作自我清晰度研究——一个有调节的中介模型
Research on Future Work Self-Clarity of Marketing Staff in the Digital Era —A Moderated Mediation Model
摘要: 数字化时代正在开启巨大的市场机遇，在技术进步的推动下，市场营销员工的角色和工作都在发生根本性的改变。基于此，如何加强市场营销员工的未来工作自我清晰度至关重要。本研究采用问卷调查法，以391名企业市场营销员工作为研究样本，基于有调节的中介模型，分析了社会支持对员工未来工作自我清晰度的影响作用，以及认知灵活性的中介作用和成长型思维的调节作用。研究结果表明：1) 社会支持对员工的未来工作自我清晰度具有正向影响。2) 心理韧性在社会支持与未来工作自我清晰度之间起中介作用。3) 成长型思维正向调节了社会支持与心理韧性之间的关系。4) 成长型思维正向调节了心理韧性在社会支持与未来工作自我清晰度之间的中介作用。本研究揭示了社会支持与员工未来工作自我清晰度的内在机理，并进一步探讨了其影响机制的边界条件，也为企业促进市场营销员工未来工作自我清晰度提供了理论依据和实践启示。
Abstract: The digital age is opening up huge market opportunities, and the role and work of marketers is fundamentally changing, driven by technological advances. Based on this, it is crucial to enhance marketing staffs’ self-clarity for their future work. This study used the questionnaire survey method to analyze the role of social support in influencing marketing staffs’ future work self-clarity, as well as the mediating role of post-traumatic growth and the moderating role of growth mindset based on the moderated mediator model with 391 marketing staffs as the research sample. The results of the study show that 1) social support has a positive effect on staffs’ future work self-clarity. 2) Psychological resilience mediates the relationship between social support and future work self-clarity. 3) Growth mindset positively moderated the relationship between social support and psychological resilience. 4) Growth mindset positively moderated the mediating role of psychological resilience between social support and future work self-clarity. This study reveals the intrinsic mechanism of social support and staffs’ future work self-clarity and further explores the boundary conditions of its influence mechanism, and also provides theoretical basis and practical insights for enterprises to promote marketing staffs’ future work self-clarity from a practical perspective.
文章引用：向思凤. 数字化时代市场营销员工未来工作自我清晰度研究——一个有调节的中介模型[J]. 电子商务评论, 2024, 13(3): 4404-4411. https://doi.org/10.12677/ecl.2024.133538

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