数字乡村建设下西部地区农村电商发展现状、问题与应对策略

The Current Situation, Problems and Countermeasures of Rural E-Commerce Development in the Western Region under the Construction of Digital Villages

摘要: 数字乡村建设以数字技术为核心，利用数字资源将信息化元素融入电商发展中。本文在对西部地区农村电商发展现状进行概括的基础之上，针对当前发展中网络基础设施建设仍存在短板、西部地区缺乏农村电商专业人才、农村电商物流网络体系有待加强以及西部地区农村电商发展融资不畅的问题，通过数字乡村建设赋能农村电商数字接入能力与应用水平提升提出大力加快西部地区数字基础设施建设、提高农村居民数字意识与技能，引进农村电商人才、以数字乡村发展机遇健全西部农村电商物流服务体系以及以数字乡村建设拓宽西部地区农村电商融资渠道的未来发展路径。以数字乡村建设助力西部地区农村电商发展，实现“数商兴农”目标，弥合区域发展差距。

Abstract: Digital countryside construction centers on digital technology, leveraging digital resources to integrate information-based elements into the development of e-commerce. Based on an overview of the current status of rural e-commerce development in western China, this paper addresses issues such as the continued shortcomings in network infrastructure construction, the lack of rural e-commerce professionals in western regions, the need to strengthen rural e-commerce logistics networks, and the financing difficulties in rural e-commerce development in western China. Through digital countryside construction, this paper proposes enhancing rural e-commerce’s digital access capabilities and application levels by vigorously accelerating digital infrastructure construction in western regions, improving rural residents’ digital awareness and skills, attracting rural e-commerce talents, leveraging digital countryside development opportunities to improve western rural e-commerce logistics service systems, and broadening financing channels for rural e-commerce in western China. The ultimate goal is to leverage digital countryside construction to promote rural e-commerce development in western China, achieve the objective of “revitalizing agriculture through digital commerce”, and bridge regional development gaps.