农村电商直播赋能乡村振兴的创新模式研究

Study on an Innovative Model for Empowering Rural Revitalization through Digital Technology

摘要: 本文研究农村电商直播如何助力乡村振兴，分析了其发展现状及创新模式，包括直播 + 农产品品牌化、产业链整合、社群营销等。同时，指出了其面临的基础设施、人才、产品质量等挑战，并提出了加大网络覆盖、人才培养、质量标准化等对策，以促进农村电商直播健康发展，进一步推动乡村振兴战略的深入实施。

Abstract: This article studies how rural e-commerce live streaming can help rural revitalization, analyzes its current development status and innovative models, including live streaming + agricultural product branding, industry chain integration, community marketing, etc. At the same time, it points out the challenges faced by infrastructure, talent, product quality, and proposes countermeasures such as increasing network coverage, talent cultivation, and quality standardization to promote the healthy development of rural e-commerce live streaming and further promote the in-depth implementation of the rural revitalization strategy.