消费者对二手电子产品的购买行为及其影响因素研究

A Study on Consumers’ Purchasing Behavior and Influencing Factors of Second-Hand Electronic Products

摘要: 随着人们环境意识的增强，人们越发认识到电子垃圾对环境造成的重大危害，二手电子产品的回收和再利用已成为全球热点问题。鉴于此，本文从消费者个体特征、消费者认知情况和二手电子产品状况三个方面构建二元logistic模型，对消费者二手电子产品购买行为影响因素进行实证分析。结果显示，受教育程度、行为态度、自我效能感、产品质量和售后有效性等因素正向影响二手电子产品购买行为；而消费者年龄、月收入水平和心理顾虑负向影响二手电子产品购买行为。因此，在二手电子产品市场建设中，应当拓展销售渠道、加强产品宣传、确保产品质量以及提供有效售后服务。

Abstract: With the enhancement of people’s environmental awareness, people are increasingly aware of the serious harm caused by electronic waste to the environment, and the recycling and reuse of second-hand electronic products has become a global hot issue. In view of this, this paper constructs a binary logistic model from three aspects: individual characteristics of consumers, consumer cognition, and the status of second-hand electronic products, and conducts an empirical analysis of the influencing factors of consumers’ second-hand electronic product purchasing behavior. The results show that factors such as education level, behavioral attitude, self-efficacy, product quality, and after-sales effectiveness have a positive impact on the purchasing behavior of second-hand electronic products; while consumer age, monthly income level, and psychological concerns have a negative impact on the purchasing behavior of second-hand electronic products. Therefore, in the construction of the second-hand electronic product market, it is necessary to expand sales channels, strengthen product publicity, ensure product quality, and provide effective after-sales service.