竞争法视角下电商平台自我优待行为的规制研究

Research on the Regulatory Mechanism of Self-Preference of E-Commerce Platforms from the Perspective of Competition Law

摘要: 在数字化时代背景下，平台经济迅速崛起，成为推动全球经济增长的重要力量。然而，随着电商平台的蓬勃发展，自我优待行为频发，对市场竞争环境造成了严重影响。针对电商平台自我优待行为的问题，可以采用法律分析、案例研究和比较法研究的方法，从竞争法的角度出发，深入剖析了自我优待行为的表现形式、产生原因及其对市场的影响。在此基础上，提出一套有效的规制机制，包括完善相关法律法规、加强监管力度、提高违规成本以及鼓励行业自律等方面。

Abstract: In the era of digitalization, the platform economy has risen rapidly, becoming a crucial force driving global economic growth. Nevertheless, along with the vigorous development of e-commerce platforms, self-preferencing behaviors have frequently emerged, significantly impacting the market competition environment. To address the issue of self-preferencing by e-commerce platforms, methods such as legal analysis, case studies, and comparative law research can be employed. From the perspective of competition law, these methods delve into the manifestations, underlying causes, and market impacts of self-preferencing behaviors. Based on this analysis, an effective regulatory mechanism is proposed, encompassing enhancing relevant laws and regulations, strengthening supervision, raising the cost of violations, and fostering industry self-discipline.