电子商务平台中个人信息保护制度研究

A Study on the Protection System of Personal Information in E-Commerce Platforms

摘要: 随着数字时代的快速发展，电商平台呈现多元性、复杂性，消费者等用户从互联网的使用中获得便利与服务，同时个人信息的安全性潜移默化地受到影响。有利必有弊，电商平台呈现权利与义务不对等，致使告知同意制度泛化，个人信息保护的监管与规范不完善，对此，我国应立足现实发展，优化告知同意形式，加强对个人信息的监管与规范化使用，以及电商平台应当尽到履行自身职责的义务，对保护个人信息权益提供有力的法律保护机制。

Abstract: With the rapid development of the digital era, e-commerce platforms have exhibited diverse and complex characteristics. Consumers and other users have gained convenience and services from the utilization of the internet, yet simultaneously, the security of their personal information has been subtly and profoundly affected. As every coin has two sides, the emergence of e-commerce platforms has led to an imbalance between rights and obligations, resulting in the generalization of the notice-and-consent system and the inadequate supervision and regulation of personal information protection. In response to this, China should ground its approach in practical development, optimizing the form of notice and consent, strengthening the supervision and standardized use of personal information. Additionally, e-commerce platforms should fulfill their duties and obligations, providing robust legal protection mechanisms for safeguarding the rights and interests of personal information.