战略创业、数字双元能力与新创企业成长绩效
Strategic Entrepreneurship, Digital Ambidextrous Capability and the Growth Performance of New Ventures
DOI: 10.12677/ecl.2024.133815, PDF,    科研立项经费支持
作者: 彭学兵:浙江理工大学启新学院,浙江 杭州;丽水学院商学院,浙江 丽水;王梦亭:浙江理工大学经济管理学院,浙江 杭州;刘玥伶:浙江经贸职业技术学院工商管理学院,浙江 杭州
关键词: 战略创业新创成长绩效层次回归分析法结构方程模型数字双元能力Strategic Entrepreneurship The Growth Performance of New Ventures Hierarchical Regression Analysis Method Structural Equation Model Digital Ambidextrous Capability
摘要: 战略创业的有效实施使企业在寻找机会和谋取利益的行为之间建立一种平衡,进而对企业成长产生积极影响。本文从战略创业和动态能力视角出发,揭示在数字双元能力的中介作用下,战略创业对新创企业成长的影响路径。本文利用319份企业有效问卷,采用层次回归分析方法、PROCESS程序和PLS结构方程模型,实证检验了战略创业对新创企业成长绩效的影响机制以及数字双元能力的中介效应。研究结果显示:1) 战略创业行为对新创企业成长具有显著正向影响。2) 数字双元能力在战略创业和新创企业成长之间发挥显著正向中介作用。通过验证“战略创业–数字探索能力–成长绩效”和“战略创业–数字利用能力–成长绩效”影响路径,进一步发现数字双元能力在战略创业与新创企业成长绩效之间起到具体中介作用。研究深化了既有理论对战略创业作用的认知,对于企业战略创业的实施具有重要指导意义。
Abstract: The effective implementation of strategic entrepreneurship enables enterprises to establish a balance between the behavior of seeking opportunities and seeking benefits, which in turn has a positive impact on the growth of enterprises. From the perspective of strategic entrepreneurship and dynamic capabilities, this paper reveals the impact path of strategic entrepreneurship on the growth of new ventures under the intermediary role of digital ambidexterity. Based on 319 valid questionnaires, this paper used hierarchical regression analysis method, PROCESS program and PLS structural equation model to empirically tested the impact mechanism of strategic entrepreneurship on the growth performance of new ventures and the mediating effect of digital ambidexterity. The results show that: 1) Strategic entrepreneurship behavior has a significant positive impact on the growth of new ventures. 2) Digital ambidextrous capability plays a significant positive mediating role between strategic entrepreneurship and new venture growth. By verifying the influence paths of “strategic entrepreneurship-digital exploration ability-growth performance” and “strategic entrepreneurship-digital utilization ability-growth performance”, it is further found that digital ambidexterity plays a specific mediating role between strategic entrepreneurship and new venture growth performance. The research deepens the understanding of the role of existing theories in strategic entrepreneurship and has important guiding significance for the implementation of corporate strategic entrepreneurship.
文章引用:彭学兵, 王梦亭, 刘玥伶. 战略创业、数字双元能力与新创企业成长绩效[J]. 电子商务评论, 2024, 13(3): 6588-6597. https://doi.org/10.12677/ecl.2024.133815

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