从消费者角度看互联网时代下企业定价策略

The Pricing Strategy of Enterprises in the Internet Era from the Perspective of Consumers

摘要: 传统的企业定价大多从自身利润最大化的出发点考虑，较少从消费者的角度出发。随着信息技术的发展，互联网时代的到来对我们社会各行各业发展以及企业定价产生了巨大影响。本文在分析互联网时代企业定价策略存在的一系列问题基础上，从消费者角度提出了相应的定价策略，以期抢占市场、赚取更多利润，为企业在互联网时代的市场竞争中取胜提供良好的支持。

Abstract: The traditional enterprise pricing is mostly considered from the starting point of maximizing their own profits, less from the perspective of consumers. With the development of information technology, the arrival of the Internet era has had a huge impact on the development of all walks of life in our society and the pricing of enterprises. Based on the analysis of a series of problems existing in the pricing strategy of enterprises in the Internet era, this paper puts forward the corresponding pricing strategy from the perspective of consumers, in order to seize the market and earn more profits, and provide good support for enterprises to win the market competition in the Internet era.