乡村振兴背景下农村电商发展现状及对策分析

Analysis of the Current Situation of Rural E-Commerce Development and Countermeasures in the Background of Rural Revitalization

摘要: 乡村全面振兴，电商大有可为。大力发展农村电商致力于促进农村信息共享，高效衔接城乡生产与消费，推动农村传统业态转型升级，改善农村经济形式，提高农民经济收入。农村电子商务已成农民增收的新引擎，高质量赋能乡村振兴的新能源。但在其发展过程中还存在专业电商人才匮乏，农产品品牌建设意识薄弱，乡村基础设施不足等问题不益于农村电商的可持续永恒发展。因此在乡村振兴背景下，推动农村电子商务发展要从问题实际出发，探索切实可行的对策，为推动农村电子商务可持续发展、助力乡村振兴战略实施提供保障。

Abstract: With the comprehensive revitalization of the countryside, e-commerce has great potential. Vigorously developing rural e-commerce is committed to promoting rural information sharing, efficiently connecting urban and rural production and consumption, promoting the transformation and upgrading of traditional rural industries, improving the rural economy, and raising the economic income of farmers. Rural e-commerce has become a new engine for farmers to increase their income, and a new energy source for high-quality rural revitalization. However, there is still a lack of professional e-commerce talents in the process of its development, weak awareness of brand building of agricultural products, and insufficient rural infrastructure, which is not conducive to the eternal development of rural e-commerce. Therefore, in the context of rural revitalization, the promotion of rural e-commerce development should be based on the actual problems, and practical countermeasures should be explored, so as to promote the sustainable development of rural e-commerce and help the implementation of the rural revitalization strategy to provide a guarantee.