农村电子商务助力乡村旅游融合发展的路径研究

Research on the Path of Rural E-Commerce to Help Rural Tourism Integration and Development

摘要: 我国作为一个农业强国，拥有发展乡村旅游的得天独厚的条件。农村电子商务的繁荣无疑为农业经济的进一步发展注入了新的时代活力。随着互联网经济的蓬勃发展，各地区在发展乡村观光旅游中开始不断提高对电子商务的重视。当前，我国农村电子商务助力乡村旅游融合发展的作用明显，不仅能利用农村电商提升乡村旅游公共服务，通过直播带货激活乡村旅游发展潜力，还能借助电商扶贫助力乡村旅游产业深化。因此，我们应强化农村电商的助力作用，提升农村电子商务发展的外部环境、升级“互联网 + 文旅”的配套建设、加强农村特色旅游产业融合开发三方面入手，从而最终助力乡村旅游高质量发展。

Abstract: As an agricultural powerhouse, China possesses unique conditions for the development of rural tourism. The vigorous development of rural e-commerce has undoubtedly injected a new era of vitality into the further development of the agricultural economy. With the vigorous development of the Internet economy, all regions began to pay more attention to e-commerce in the development of rural tourism. At present, the role of rural e-commerce in helping the integrated development of rural tourism is obvious, which can not only use rural e-commerce to enhance rural tourism public services and help the rural tourism industry deepen through poverty alleviation through e-commerce, but also activate the development potential of rural tourism with the help of live streaming. Therefore, we should strengthen the supporting role of rural e-commerce, improve the external environment for the development of rural e-commerce, optimize the supporting construction of “Internet + cultural tourism”, and strengthen the integration and development of rural tourism industry, so as to ultimately help the high-quality development of rural tourism.