黔东地区民族特色产品的电子商务发展研究——以黄平县苗族非遗银饰为例

Research on the Development of E-Commerce for Ethnic Characteristics Products in the Eastern Guizhou Region—Taking the Miao Intangible Cultural Heritage Silver Jewellery in Huangping County as an Example

摘要: 我国社会经济发展进入新的阶段，随之电子商务对于民族地区产品的作用得到了更多人的重视，对于少数民族来说，对帮助民族地区发展售卖民族特色产品的电子商务平台，能够帮助当地更多农民脱贫致富的重要手段，对当地的经济有着重要的推动发展作用。本文主要通过阐述苗族非遗银饰这一贵州具有传统民族特色产品的发展现状，以及该产品在实际发展和开发过程中所遇到的一些问题，试图找到一些解决的方案，以期能够推动贵州民族特色产品电子商务得到更好的发展。

Abstract: China’s social and economic development has entered a new stage. As a result, the role of e-commerce in the products of ethnic minority areas has been paid more attention to. For ethnic minorities, it is an important means to help more local farmers get rid of poverty and become rich. The local economy plays an important role in promoting development. This article mainly tries to find some solutions by expounding the development status of Miao intangible cultural heritage silver jewellery, a product with traditional national characteristics in Guizhou, and some problems encountered in the actual development and development process of the product, in order to promote the better development of Guizhou national characteristic products e-commerce.