数字乡村背景下农村电商赋能乡村经济发展的路径研究

Research on the Path of Rural Economic Development Empowered by Rural E-Commerce under the Background of Digital Countryside

摘要: 随着信息技术的快速发展，数字化已经成为推动经济社会发展的重要力量，国家提出了数字乡村发展战略，旨在利用现代信息技术推动农业农村现代化。农村电商作为数字经济的重要组成部分，为农村经济发展注入了新的动力和活力，推动了农村经济的转型升级和可持续发展。然而在农村电商发展过程中存在基础设施不完善、相关人才短缺、农产品标准化和品牌建设滞后、农民消费习惯和消费能力限制等问题，本文立足于农村电商在乡村经济发展过程中存在的问题，提出加强农村电商相关基础设施建设、提升农民电商素养、加强农产品品牌建设以及加强政策扶持等对策，旨在探索出一条农村电商赋能乡村经济的有效路径。

Abstract: With the rapid development of information technology, digitalization has become an important force to promote economic and social development. The state has put forward the development strategy of digital countryside, aiming to use modern information technology to promote the modernization of agriculture and rural areas. As an important part of the digital economy, rural e-commerce has injected new impetus and vitality into the development of the rural economy, and promoted the transformation and upgrading of the rural economy and sustainable development. However, there are some problems in the development process of rural e-commerce, such as imperfect infrastructure, shortage of relevant talents, lagging standardization and brand building of agricultural products, and restriction of farmers’ consumption habits and consumption ability. This paper is based on the problems existing in the process of rural economic development of rural e-commerce. Countermeasures such as strengthening rural e-commerce related infrastructure construction, improving farmers’ e-commerce literacy, strengthening agricultural product brand building and strengthening policy support are proposed, aiming to explore an effective path for rural e-commerce to empower rural economy.