“互联网+”背景下农村电商发展的困境与对策

Dilemmas and Countermeasures of Rural E-Commerce Development in the Context of “Internet+”

摘要: 随着互联网技术的广泛应用和农村基础设施的持续优化，农村电子商务近年来展现出强劲的发展势头。然而，当前农村电商领域仍面临诸多挑战，包括电商意识薄弱、组织架构不健全、资源供给短缺等问题。针对这些问题，本文提出应当强化电商事业的发展意识、健全组织架构、扩大电商事业资源供给，以促进电商事业的全面发展，进而实现农村的共同富裕。

Abstract: With the wide application of Internet technology and the continuous optimization of rural infrastructure, rural e-commerce has shown a strong momentum of development in recent years. However, there are still many challenges in the field of rural e-commerce, including weak awareness of e-commerce, imperfect organizational structure, shortage of resources and so on. In view of these problems, this paper proposes that we should strengthen the development awareness of e-commerce, improve the organizational structure, expand the supply of e-commerce resources, so as to promote the all-round development of e-commerce, and then realize the common prosperity of the countryside.