电子商务背景下社会工作助力老年人网购的策略研究

A Study on Strategies of Social Work Assisting the Elderly in Online Shopping under the Background of E-Commerce

摘要: 随着互联网普及率的提高和网购市场的不断成熟，我国电子商务正蓬勃发展，同时，我国人口老龄化的趋势日益显著，银发经济正逐渐崭露头角，老年人参与网购的市场潜力巨大。本文通过分析电子商务背景下老年人网购面临的问题，探讨社会工作助力老年人网购的策略，通过提供教育与培训、建立网购支持网络、关注老年人的心理需求、网购环境适老化设计等措施，为老年人提供更加便捷、安全、愉快的网购体验。这不仅有助于提高老年人的生活质量，也有助于推动电子商务和银发经济的发展和繁荣。

Abstract: With the increasing popularity of the Internet and the continuous maturity of the online shopping market, China’s e-commerce is booming. Meanwhile, the trend of population aging in China is becoming increasingly prominent, and the silver economy is gradually emerging. The market potential for the elderly to participate in online shopping is enormous. This article analyzes the problems faced by the elderly in online shopping under the background of e-commerce and explores strategies for social work to assist the elderly in online shopping. By providing education and training, establishing online shopping support networks, paying attention to the psychological needs of the elderly, and adapting the online shopping environment for the elderly, it aims to provide the elderly with a more convenient, safe, and enjoyable online shopping experience. This not only helps improve the quality of life of the elderly, but also contributes to the development and prosperity of e-commerce and the silver economy.