农村电商发展水平对农户农业投资的影响研究

Study on the Influence of Rural E-Commerce Development Level on Farmers’ Agricultural Investment

摘要: 随着数字经济不断发展，电商发展对各个行业投资决策影响日益显著。本文基于中国社会科学院农村发展研究所中国乡村振兴调查数据库(CRRS)数据，采用最小二乘法(OLS)分析发现农村电商发展提高会对农户农业投资产生显著的正向促进作用。农村电商发展水平提高会促进农户信贷可得性和非农业经营收入，进而推动农户进行农业投资。此外，农村电商发展水平对家庭规模较大的家庭进行农业投资促进效果最为明显，但对家庭规模较小的家庭提升效果相对较少。资金是投资的基础和前提。应加强农村电商发展支持政策，完善农村金融体系，促进非农业经营，强化资金支持，以推动农业投资，实现农村经济可持续增长和农民收入增加。

Abstract: With the continuous development of the digital economy, the development of e-commerce has an increasingly significant impact on investment decisions in various industries. Based on the data of China Rural Revitalization Survey Database (CRRS) of the Institute of Rural Development of Chinese Academy of Social Sciences, this paper uses the least squares (OLS) analysis and finds that the improvement of the development level of rural e-commerce will have a significant positive effect on farmers’ agricultural investment. The improvement of the development level of rural e-commerce will promote the availability of credit and income from non-agricultural operations, and thus promote farmers to invest in agriculture. In addition, the development level of rural e-commerce has the most obvious effect on promoting agricultural investment for families with large families, but it has relatively little effect on families with small families. Capital is the basis and premise of investment. We should strengthen the support policies for the development of rural e-commerce, improve the rural financial system, promote non-agricultural operations, and strengthen financial support, so as to promote agricultural investment and achieve the sustainable growth of rural economy and the increase of farmers’ income.