网络购物道德失范的表现及成因探究

Study on the Manifestation and Causes of Moral Anomie in Online Shopping

摘要: 随着互联网技术的发展与电子商务的普及，网络购物逐渐成为人们最受欢迎的购物模式之一，其方便快捷、物美价廉的特点给人们的日常生活带来了许多便利。与传统的交易模式不同，网络购物在运作的过程中，道德主体结构与利益关系结构发生了变化，在高速腾飞的同时也出现了一些道德困境。道德失范问题日益显现，这些道德失范问题阻碍着网络购物的发展。深入探究网络购物中的道德失范问题，对网络购物中各方参与人的利益、网络购物环境、市场经济秩序良好运行都将有所助益。

Abstract: With the development of Internet technology and the popularity of e-commerce, online shopping has gradually become one of the most popular shopping modes for people, and its convenient, fast, inexpensive features have brought a lot of convenience to people’s daily life. Different from the traditional transaction mode, the structure of moral subject and interest relationship has changed during the operation of online shopping, and some moral dilemmas have appeared at the same time of rapid development. The problem of moral anomie is becoming increasingly apparent, which hinders the development of online shopping. The in-depth study of moral anomia in online shopping will be helpful to the interests of all participants in online shopping, the online shopping environment and the good operation of market economy order.