网络直播带货模式下销售伪劣商品行为的刑法规制

Criminal Legal Regulation of the Sale of Sham and Shoddy Commodities under the Live Commerce Model

摘要: 随着网络直播带货模式的兴起，伴随而来的伪劣商品销售问题日益严重，对市场和消费者权益造成了显著影响。本文通过系统的分析揭示了网络直播销售伪劣商品的特点和成因，探讨了法律责任的界定复杂性和监管的不足，并提出了一系列针对性的治理对策，例如完善相关法律法规、强化平台责任、提高消费者自我保护意识，以及加强科技在监管中的应用等，旨在为治理网络直播带货中的伪劣商品问题提供有力的策略和建议。

Abstract: With the rise of the live commerce, the accompanying problem of the sale of sham and shoddy commodities has become increasingly serious, which has significantly affected the market and the rights and interests of consumers. This paper reveals the characteristics and causes of the sale of sham and shoddy commodities on live commerce through systematic analysis, explores the complexity of defining legal responsibility and the inadequacy of regulation, and proposes a series of targeted governance countermeasures. By improving relevant laws and regulations, strengthening the responsibility of platforms, raising consumers’ awareness of self-protection, and enhancing the application of science and technology in supervision, this paper aims to provide powerful strategies and suggestions for the governance of the problem of sale of sham and shoddy commodities in live commerce.