AI技术在品牌设计中的应用研究——以纽强品牌视觉设计为例

Application Research of AI Technology in Brand Design—A Case Study of the Visual Design of Neochild

摘要: 随着人工智能技术的不断发展，越来越多的品牌开始尝试将AI技术应用于品牌设计中。本文以纽强品牌视觉设计为例，探讨了AI技术在品牌设计中的应用。通过Midjourney和ChatGPT这两种AI技术，纽强公司成功地实现了品牌视觉设计的自动化和个性化定制，大大提高了设计效率和品牌形象的品质。本文还分析了AI技术在品牌设计中的优势和挑战，并提出了未来AI技术在品牌设计中的发展方向。

Abstract: With the continuous development of artificial intelligence (AI) technology, an increasing number of brands are attempting to incorporate AI into their brand design. This paper explores the application of AI technology in brand design by using the visual design of Neochild as a case study. Through the implementation of Midjourney and ChatGPT AI technologies, Newgen has successfully achieved automated and personalized customization of brand visual design, greatly improving design efficiency and brand image quality. This paper also analyzes the advantages and challenges of AI technology in brand design and proposes future development directions for AI technology in brand design.