基于4I模型的星座博主账号整合运营设计研究——以微博陶白白为例

Research on Integrated Operation Design of Constellation Blogger Account Based on 4I Model—Taking Weibo Tao Baibai as an Example

摘要: 近年来，以“陶白白”为代表的星座博主在赛博空间中引起了大众对于星座文化的强烈关注。本文通过对“陶白白Sensei”微博账号的用户需求和内容设计分析，从传播者的角度出发展开研究，发现当下备受追捧的星座IP“陶白白”在微博语境下的整合运营设计具有明显的生活化情感基调，并围绕4I模型的个性、趣味、互动和利益四个方向进行了针对性的设计策略优化。研究有助于我们了解陶白白这一成功案例背后的运营设计理念，同时也为同类型账号的运营设计提供了可行的经验参考。

Abstract: In recent years, the constellation bloggers represented by “Tao Baibai” have aroused the public’s strong attention to constellation culture in cyberspace. By analyzing the user needs and content design of the microblog account of “Tao Baibai Sensei” and conducting research from the perspective of communicators, this paper finds that the integrated operation design of the highly sought after constellation IP “Tao Baibai” in the context of microblog has an obvious emotional tone of life. The design strategy of the 4I model is optimized in the four directions of personality, interest, interaction and interest. The research helps us to understand the operation design concept behind the successful case of Tao Baibai, and also provides a feasible experience reference for the operation design of the same type of account.