概念符际互补理论视角下非典型语言景观明信片的多模态分析——以南京市先锋书店为例

A Multimodal Analysis of Post Cards in the Peripheral Linguistic Landscape from the Perspective of Intersemiotic Complementarity Theory—Taking Librairie Avant-Garde in Nanjing as an Example

摘要: 近年来，语言景观已经成为社会语言学研究的热门领域。非典型语言景观例如：游行标语、车身广告、涂鸦、街头艺术等，也开始走进大众视野。尽管如此，国内针对明信片的非典型语言景观的研究仍然比较匮乏，特别是从多模态和符号学的角度出发。为了弥补这一空白，本研究运用概念符际互补理论，旨在分析南京先锋书店明信片多模态的分布和展现，探讨明信片的非典型语言景观所传递的语言意义，以此进一步丰富非典型语言景观研究。

Abstract: In recent years, linguistic landscape has emerged as a hot topic in sociolinguistic research. Peripheral linguistic landscapes such as protest banners, vehicle advertisements, graffiti, and street art have also gained attention. However, postcards, which are seen as peripheral linguistic landscapes, are largely underexplored in China, especially from a multimodal and semiotic perspective. To fill this gap, this study applies the concept of intermodal complementarity to analyze the distribution and presentation of multimodalities in postcards from librairie avant-garde in Nanjing. It aims to explore the linguistic meanings conveyed by the peripheral linguistic landscape of postcards. This research aims to enrich the study of peripheral linguistic landscapes.