贵州非遗美食的营销策略研究

Research on the Marketing Strategy of Guizhou’s Intangible Cultural Heritage Cuisine

摘要: 贵州作为旅游大省，是许多“吃货游客”的天堂，如苗家酸汤鱼、青岩玫瑰糖等，给许多游客留下了深刻的印象。贵州紧跟时代与游客需求，正在努力打造属于自己的“非遗美食频道”，因此，合适的营销策略意义重大。本篇文章主要分析贵州非遗美食的特征，以及其营销策略的不足和理论思考，最后提出了相关的营销方式建议，为贵州非遗美食助力贵州旅游发展提供参考性的营销思路。

Abstract: As a major tourist province, Guizhou is a paradise for many “foodie tourists”, such as Miaojia sour soup fish, Qingyan rose candy, etc., which have left a deep impression on many tourists. Guizhou keeps up with the times and the needs of tourists, and is striving to create its own “intangible cultural heritage food channel”, so the appropriate marketing strategy is of great significance. This article mainly analyzes the characteristics of Guizhou’s intangible cultural heritage cuisine, as well as the shortcomings and theoretical thinking of its marketing strategy, and finally puts forward relevant marketing suggestions, so as to provide reference marketing ideas for Guizhou’s intangible cultural heritage cuisine to help Guizhou’s tourism development.