电商平台知识产权侵权规制的困境与出路

Dilemma and Outlet of Intellectual Property Infringement Regulation on E-Commerce Platform

摘要: 电商平台知识产权侵权行为不胜枚举，对于电子商务这样的新兴领域，法律规定难以覆盖实践中层出不穷的状况。电商平台的知识产权侵权面临着“通知–删除”规则适用困难、平台审查能力低于审查义务以及平台自身公私属性兼具的诸多困扰。法律规定的模糊不清导致“通知–删除”规则难以落实，投诉成本过低导致平台的注意义务加重，同时，电商平台自身的认定标准不明给审查增加了阻力。因此，规制电商平台的知识产权侵权行为应当在明晰法律规定的前提下，加强平台内自治。最后，要建立一个合理的监管制度，给电商平台知识产权的保护加上双重“安全锁”。

Abstract: The intellectual property infringement of e-commerce platforms is too numerous to enumerate. For the emerging field of e-commerce, legal provisions are difficult to cover the endless situation of practice. The intellectual property infringement of e-commerce platforms is faced with many problems such as the difficulty in applying the “notice-delete” rule, the lower examination ability of platforms than the examination obligation and the combination of public and private attributes of platforms themselves. The ambiguity of legal provisions leads to the difficulty of implementing the “notice-delete” rule, the low cost of complaints leads to the increased duty of care of the platform, and at the same time, the e-commerce platform’s own identification standards are unclear to increase the resistance to review. Therefore, the regulation of intellectual property infringement of e-commerce platforms should strengthen the autonomy of platforms under the premise of clear legal provisions. Finally, it is necessary to establish a reasonable regulatory system to add a double “security lock” to the protection of intellectual property rights of e-commerce platforms.