浅析小米公司的公司战略与风险管理

Analysis of Xiaomi’s Corporate Strategy and Risk Management

摘要: 智能通讯设备市场原先较高的回报率以及日益增长的需求，吸引了大批厂商涌入市场，但是随着技术革新，厂商竞争的不断加剧，有许多厂商不堪重负，黯然退出了历史舞台，其中不乏我们当年所熟知的金立，锤子，HTC等，整个市场的竞争类型从起初的近似于垄断竞争演化为了寡头垄断并趋于稳定。小米公司长久以来一直坚持“高性价比”策略，在竞争初期迅速抢占了市场份额，并拥有了固定的用户群体，如今已一跃成为智能通讯设备市场的一大巨头，在海外也有可观的销售额。能取得这样的成绩，小米所采取的公司战略与风险管理功不可没。

Abstract: The high return rate and growing demand in the intelligent communication equipment market have attracted a large number of manufacturers to enter the market. However, with technological innovation and increasing competition among manufacturers, many manufacturers are overwhelmed and have sadly withdrawn from the historical stage, including well-known companies such as Jinli, Hammer, and HTC. The competition type in the entire market has evolved from initially similar to monopolistic competition to oligopoly and is becoming stable. Xiaomi has long adhered to the “high-cost performance” strategy, quickly seizing market share in the early stages of competition and having a fixed user base. Now, it has become a major giant in the intelligent communication device market and has considerable sales overseas. The company strategy and risk management adopted by Xiaomi are indispensable for achieving such results.