基于语料库的华为公司身份建构话语研究

A Corpus-Based Discursive Study on the Identity Construction of Huawei

摘要: 文章以话语–历史分析为理论框架，借助语料库工具Wmatrix，对华为英文官网新闻从宏观主题、中观策略以及微观语言特征三方面展开分析。研究发现，华为公司借助其英文官方网站新闻构建了专业通信服务提供商、科技行业的创新者以及数字世界的合作者的身份。通过运用指称策略、述谓策略、视角化策略、强化/弱化策略近一步展示了上述身份。对华为公司官网新闻的研究可为提升我国企业海外网站传播能力提供参考。

Abstract: The study takes the discourse-historical approach as the theoretical framework and uses the corpus tool Wmatrix to analyze news on the Huawei English official website from three aspects: macro themes, meso strategies, and micro lexical features. It has found that Huawei has established its identity as a professional provider of information and communication technology, innovator in the technology industry, and collaborator in the digital world through its news on its official English website. By using reference strategy, predicate strategy, perspective strategy, and intensification and mitigation strategy, the above identities are further demonstrated. The research on Huawei’s official website news provides a reference for enhancing the overseas website communication capabilities of Chinese enterprises.