山区旅游行政管理存在的问题及对策研究——以Y市为例

Research on the Problems and Countermeasures of Mountain Tourism Administration Management—Taking Y City as an Example

摘要: 在全域旅游的背景下随着人民生活水平的提高，社会公众对旅游业的关注持续上升，作为传统的工业城市，Y市的旅游产业也得到了不同程度的发展，但在发展的过程中不断暴露出一些政府主导过多，市场主体力量发挥不充分等问题，文章通过文献研究法，基于治理理论和建设服务型政府来对Y市山区旅游行政管理中存在的问题以及解决对策进行探讨和研究。针对政府对于景区开放前景区资源开发利用能力有限和景点开放后提供的服务配套设施不完善等问题，提出通过构建多元主体合作框架来对山区旅游景区的开发与管理提供支持的总体思路，具体表现为政府要进一步优化投融资制度，降低景区开发治理市场准入门槛，通过充分发挥市场在资源配置中的决定性作用，有效利用除政府部门以外的企业和第三部门等多元主体的力量来促进Y市山区旅游业的长远发展，在坚持政府宏观调控职能的同时实现各种社会资源的充分利用。

Abstract: In the context of global tourism, with the improvement of people’s living standards, the public’s attention to tourism continues to rise. As a traditional industrial city, the tourism industry of Y City has also been developed to varying degrees. However, in the process of development, some problems such as excessive government dominance and insufficient play of market entities have been constantly exposed. Based on the governance theory and the construction of service-oriented government, this paper discusses and studies the problems existing in the administrative management of mountain tourism in Y City and the solutions. In view of the problems such as the limited ability of the government to develop and utilize resources in the open prospect area of scenic spots and the imperfect service facilities provided by the scenic spots after opening, the general idea of providing support for the development and management of mountain tourist attractions by constructing a multi-subject cooperation framework is proposed. The specific performance is that the government should further optimize the investment and financing system and reduce the market access threshold for the development and management of scenic spots. By giving full play to the decisive role of the market in resource allocation, and effectively utilizing the power of multiple subjects such as enterprises and third departments other than government departments, the mountain tourism industry of Y City can be promoted in the long term, and all kinds of social resources can be fully utilized while adhering to the macro-control function of the government.