网络游戏用户体验测评分析——以英雄联盟为例

Analysis of User Experience Evaluation in Online Games—A Case Study of League of Legends

摘要: 目的：探索中文版国外经典网络游戏体验量表在中国的适用性；探究英雄联盟网络游戏体验评价。方法：基于全国各地英雄联盟玩家(第一批样本一至样本三)的数据，采用探索性因子分析与验证性因子分析分别检验网络游戏体验问卷(GEQ)，其包括游戏核心问卷(CGEQ)、游戏后体验问卷(PGQ)和社会存在感问卷(SPGQ)三个分问卷，并进行相关的效度检验。随后采用验证与修订后的三个中文版本分问卷获得第二批样本四至样本六数据，以探究英雄联盟网络游戏体验现状评价。结论：1) 在删除CGEQ分问卷第7、8、9、16题和PGQ分问卷第10、13题后，中文版CGEQ、PGQ和SPGQ三个分问卷表现出中文语境的文化适用性。2) 大部分玩家对英雄联盟网络游戏的游戏体验感较好，每周都会玩英雄联盟，平均游戏时长多在三小时以内，各分问卷均分都大于平均值。3) 在游戏中，游戏时间长的男性和游戏时间短的女性能获得更多的积极体验。在游戏完成后，高频率参与可给玩家带来更多的快感，男性表现更为突出；游戏时间的延长可给玩家带来更优质的体验，但在社交互动层面，过长的游戏时间会引发玩家更强烈的消极情绪。

Abstract: Purpose: To explore the applicability of the Chinese version of foreign classic online game experience scales in China and investigate the evaluation of the online game experience in League of Legends. Methods: Based on data from League of Legends players across China (the first batch of samples 1 to 3), exploratory factor analysis and confirmatory factor analysis were conducted to test the Online Game Experience Questionnaire (GEQ), which includes three sub-questionnaires: the Core Game Experience Questionnaire (CGEQ), the Post-Game Experience Questionnaire (PGQ), and the Social Presence in Gaming Questionnaire (SPGQ). Then the reliability and validity assessments were performed. Subsequently, the verified and revised Chinese versions of these three subquestionnaires were used to gather data for the second phase of the study. Data from Sample 4 to Sample 6 were collected to explore the current evaluation of the online gaming experience in League of Legends. Conclusion: 1) After removing Questions 7, 8, 9, and 16 from the CGEQ and Questions 10 and 13 from the PGQ, the revised Chinese version of the tests demonstrated cultural applicability in the Chinese context. 2) The majority of players have a good understanding of the gameplay experience in online League of Legends games. They engage in at least one session of League of Legends per week, with each game lasting an average of more than three hours. Furthermore, they generally rate higher than the mean score on each sub-questionnaire. 3) In games, players who spent a longer time playing had more positive experiences compared to those who played for a short time. After the game was completed, the frequency of participation was found to bring greater pleasure to the players, with men showing more pronounced satisfaction. Furthermore, longer playtime was associated with a better overall experience for players. However, in terms of social interaction, engaging in longer playtime could lead to stronger negative emotions.