互联网背景下电子商务养老模式的研究

Research on E-Commerce Pension Model in the Context of the Internet

摘要: 随着我国人口老龄化趋势加强，养老成了社会关注的热点问题，但传统的养老模式与当下的养老需求并不匹配，我国急需推动养老模式的创新。在互联网的大背景下，创新发展电子商务养老模式，对于满足老年人的多样化养老需求具有积极意义。因此本文从这一角度出发，先介绍了电子商务养老模式的必要性，接着指出现在互联网背景下电子商务养老模式存在的问题，最后给出发展电子商务养老模式的对策建议。

Abstract: With the strengthening of the aging trend of China’s population, pension has become a hot issue of social concern, but the traditional pension model does not match the current pension demand, and China urgently needs to promote the innovation of the pension model. In the context of the Internet, the innovation and development of e-commerce pension model is of positive significance to meet the diversified pension needs of the elderly. Therefore, from this perspective, this paper first introduces the necessity of e-commerce pension model, then points out the problems existing in the current e-commerce pension model in the context of the Internet, and finally gives countermeasures and suggestions for the development of e-commerce pension model.