数字经济助推康养旅游发展路径研究——以山西省为例

Research on the Development Path of Health Tourism Boosted by Digital Economy—Taking Shanxi Province as an Example

摘要: 康养旅游作为同时推动农业、林业、旅游业发展的新业态，在实现乡村振兴的过程中扮演着重要角色，此外，近年来数字经济已成为我国经济增长的重要引擎，能够为康养旅游发展注入新的活力。以山西省为研究对象，通过构建资源与环境、康养旅游数字化基础、康养旅游发展基础的评价指标，运用熵权法，综合评价山西省康养旅游数字化发展水平及时空演化趋势，据此指出山西省康养旅游数字化发展存在的问题，并针对性提出数字经济助推山西省康养旅游发展路径。

Abstract: As a new type of business that promotes the development of agriculture, forestry and tourism at the same time, health tourism plays an important role in the process of rural revitalization. In addition, in recent years, the digital economy has become an important engine for China’s economic growth, which can inject new vitality into the development of health tourism. Taking Shanxi Province as the research object, this paper comprehensively evaluates the development level and space-time evolution trend of health tourism digitalization in Shanxi Province by constructing resource and environment evaluation indicators, health tourism digitalization basic evaluation indicators and health tourism development basic evaluation indicators, and points out the existing problems in the development of health tourism digitalization in Shanxi Province by using entropy weight method. The paper puts forward the path of promoting the development of health tourism in Shanxi Province by digital economy.