文旅融合视角下济南老商埠视觉形象设计与应用分析

Visual Image Design and Application Analysis of Jinan’s Old Commercial Port from the Perspective of Cultural Tourism Integration

摘要: 本文聚焦于山东省济南市经三路融汇老商埠区域文化资源，探讨此区域的视觉形象设计在传承老商埠的历史文化及发展的表现形式。以系统性思维分析老商埠的视觉设计及案例，得出该区域独特的商埠文化对于融汇老商埠的发展有着积极的推动作用。其积极成果在传承区域文化、塑造人文形象、促进当地的文旅发展有着重要作用，并对基于文旅融合视域下的商埠发展过程中所出现的挑战提出对策。

Abstract: This article focuses on the cultural resources of the old commercial port area in Jinan, Shandong Province, and explores the ways in which the visual image design of the area inherits the historical culture and development of the old commercial port area. This paper analyzes the visual design and cases of the old commercial port with systematic thinking, and draws a conclusion that the unique commercial port culture of the region has a positive role in promoting the development of the old commercial port. The positive results play an important role in inheriting the regional culture, shaping the humanistic image and promoting the development of the local cultural tourism. The paper also puts forward some countermeasures to the challenges in the development of commercial ports based on the integration of literature and tourism.