基于人工智能经济的市场需求转型与营销策略创新

Transformation of Market Demand and Marketing Strategy Innovation Based on Artificial Intelligence Economy

摘要: 随着新一轮科技革命和产业变革，我国正由工业3.0向工业4.0转变，推动经济从工业经济向智能经济转型。在智能经济时代，企业的市场营销内涵和特征发生深刻变化，具有数据驱动、自主决策能力、实时互动能力等新特征，市场需求具有更加个性化、更加注重安全、更具社交影响力等特性，企业孕育出精准营销策略、智慧营销策略、搜索引擎营销策略、无人营销策略、社群营销策略等多种营销策略创新，对现代企业的营销创新具有重要的借鉴意义。

Abstract: With the new round of scientific and technological revolution and industrial transformation, China is transforming from Industry 3.0 to Industry 4.0, promoting the transformation of the economy from an industrial economy to an intelligent economy. In the era of intelligent economy, the enterprise marketing connotation and characteristics of profound changes, with data-driven, independent decision-making ability, real-time interaction ability of new characteristics, market demand has more personalized, more pay more attention to safety, more social influence, and enterprise breeds precision marketing strategy, intelligent marketing strategy, search engine marketing strategy, no marketing strategy, community marketing strategy, and other marketing strategy innovation, the modern enterprise marketing innovation has important significance.