多模态视角下动画乡村文化景观建构——以《中国奇谭》之“乡村巴士带走了王孩儿和神仙”为例

The Construction of Rural Cultural Landscape from Multimodal Perspective in Animation—The Case of “Fool and God” in “Yao-Chinese Folktales”

摘要: 数智时代下，针对多模态话语的研究越来越多。本文以本土动画《中国奇谭》之“乡村巴士带走了王孩儿和神仙”为研究对象，对其进行多模态话语分析。该动画综合展现了在城市化背景下，乡村的变化与发展困境。为探究其对传统乡村文化景观的建构，本文依据欧阳勇锋和黄汉莉提出的乡村文化景观分类，对《乡村巴士带走了王孩儿和神仙》中蕴含的乡村文化景观进行挖掘分类。同时利用“录音专家录音机”软件对动画中出现的典型音乐进行分析，生成音响波形图。以Kress和Van Leeuwen的视觉语法为理论框架，进行视觉模态分析。此外对其文字模态、听觉模态进行分析。旨在传承与发展中华优秀传统文化为核心的基础上，推动“城乡融合”发展，农村经济稳步发展，助力乡村振兴。

Abstract: In the era of digital intelligence, there are more and more studies on multimodal discourse. In this paper, we take the local animation “Yao-Chinese Folktales”, in which “Fool and God” as the object of study, to analyze its multimodal discourse. The animation comprehensively demonstrates the changes and development dilemmas of the countryside in the context of urbanization. In order to explore its construction of traditional rural cultural landscapes, this paper excavates and classifies the rural cultural landscapes contained in “Fool and God” according to the classification of rural cultural landscapes proposed by Ouyang Yongfeng and Huang Hanli. At the same time, the software “Recording Expert Recorder” is used to analyze the typical music in the animation and generate the sound waveform diagram. Using Kress and Van Leeuwen’s visual grammar as the theoretical framework, the visual modality analysis is carried out. In addition, the textual modality and auditory modality are analyzed. The aim is to promote the development of “urban-rural integration”, the steady development of the rural economy and the revitalization of the countryside on the basis of the core of the inheritance and development of the excellent traditional Chinese culture.