注册商标使用行为的认定

Determination of Trademark Use

摘要: 商标使用是商标法律制度体系的核心概念，贯穿商标注册、商标撤销、商标维持以及商标侵权等商标法中的基本制度，商标体系的运行离不开商标使用。2013年《商标法》修改为“商标性使用”规则的确立提供了立法依据，但其48条对商标性使用的规定并不完善，为理论和实务研究留下了较大空间。不同的学者分别从不同的研究视角，分析了商标权维持与商标侵权语境下商标使用行为的构成要件，但缺少商标使用行为认定的系统性和总体性认识。文章以商标权维持中商标使用行为认定和商标侵权中商标使用行为认定为基础，探讨如何在保护商标权视角下，完善我国商标使用行为的认定标准提出合理建议。

Abstract: The use of trademark is the core concept of trademark legal system, which runs through the basic systems of trademark law such as trademark registration, trademark revocation, trademark maintenance and trademark infringement. The operation of trademark system cannot be separated from trademark use. The amendment of Trademark Law in 2013 provides a legislative basis for the establishment of trademark use rules, but its 48 provisions on trademark use are not perfect, leaving a large space for theoretical and practical research. Different scholars have analyzed the constituent elements of trademark use behavior in the context of trademark right maintenance and trademark infringement from different research perspectives, but there is a lack of systematic and general understanding of trademark use behavior recognition. Based on the recognition of trademark use behavior in trademark rights maintenance and trademark infringement, this paper discusses how to improve the standard of trademark use behavior in China from the perspective of trademark protection and puts forward reasonable suggestions.