“淡如水”还是“甘若醴”：青年群体“社恐”“社牛”现象小考

“As Light as Water” or “as Sweet as Honey”: A Small Study on the Phenomenon of “Social Avoidance” and “Social Butterfly” among Youth Groups

摘要: 随着现代社交媒体的快速迭代与大健康时代的到来，青年群体主动或被动隔屏交流，其与他者间的交往形式也呈现出由现实向虚拟过渡的特征，并出现诸如“社恐”“社牛”等青年群像。由此可见，传统意义上的社交观也在时代的变迁之下演化为愈加符合当代青年群体特性的形态。当下社交形态受“佛系”“内卷”等青年亚文化的影响，与过去的社交形态类而不同。低欲望和弱动机、网络世界的纷扰让青年退居“社恐”，而内卷的社会环境和向上的积极心态让青年卷成“社牛”。万物互联的时代，需以礼为界，有来有往，保持联系，保持距离，从佛系和内卷中把握社交的度，让真正的社交重新回归现实生活。

Abstract: With the rapid iteration of modern social media and the arrival of the era of great health, youth groups actively or passively communicate on screen, and their communication forms with others also show the characteristics of transition from reality to virtual, and there are youth group images such as “social avoidance” and “social butterfly”. It can be seen that the traditional social concepts have also evolved into a form that is more in line with the characteristics of contemporary youth groups under the changes of the times. Influenced by youth subcultures such as “Buddhha like mindset” and “Involution (Neijuan)”, the current social forms are different from those in the past. The low desire, weak motivation and the disturbance of the Internet world make young people retreat into “social avoidance”, while the social environment and positive attitude of the inner volume make young people become “social butterfly”. In the age of interconnection of all things, we should take etiquette as the boundary, keep in touch, keep distance, grasp the degree of social interaction from Buddhism and inner roll, and let real social interaction return to real life.