基于顾客满意度模型和3P学习模型的在线学习满意度影响因素研究——心流体验的中介效应
A Study on the Factors Influencing Online Learning Satisfaction Based on the Customer Satisfaction Model and the 3P Learning Model—The Mediating Effect of Mind-Flow Experience
摘要: 哪些因素会影响学习者的在线学习满意度是近年来网络在线教育关注的焦点问题。本研究在顾客满意度模型、3P学习模型和心流体验理论基础上，构建了学习期望、感知质量、感知价值三个维度对在线学习满意度影响作用关系模型，并且进一步探讨了心流体验的中介作用。研究结果显示，学习期望、感知质量、感知价值均通过心流体验的部分中介效应对在线学习满意度起到促进作用。最后基于研究结论提出相关建议，以期促进在线学习更好发展。
Abstract: What factors affect learners’ satisfaction with online learning has been the focus of attention in online education in recent years. Based on the customer satisfaction model, the 3P learning model, and the theory of mind-flow experience, this study constructed a relationship model of the effects of learning expectations, perceived quality, and perceived value on online learning satisfaction, and further explored the mediating effect of mind-flow experience. The results show that learning expectations, perceived quality, and perceived value all contribute to online learning satisfaction through the mediating effect of the mind-flow experience. Finally, based on the findings of the study, relevant recommendations are proposed to promote the better development of e-learning.
文章引用：周龙莹. 基于顾客满意度模型和3P学习模型的在线学习满意度影响因素研究——心流体验的中介效应[J]. 统计学与应用, 2024, 13(5): 2032-2043. https://doi.org/10.12677/sa.2024.135197

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