乡村振兴背景下社会工作助力贵州皂角精深加工产品的电商平台建设策略

In the Context of Rural Revitalization, Social Work Helps Guizhou to Build E-Commerce Platform Strategy for Deep-Processed Products of Saponaria

摘要: 产业兴旺、生活富裕是乡村振兴战略的重要目标。贵州省织金县作为全国最大的皂角种植基地，拥有原材料源地和生产加工优势。通过高校科研团队“产学研”的孵化，研发出了一系列高附加值、富含营养的皂角米精深加工产品，为传统产业转型升级铺设了坚实的基石。为了进一步拓宽市场渠道，让这些优质的精深加工产品顺利“出山”，笔者尝试从社会工作服务的视角，从贵州省的皂角精深加工产品的电商平台建设出发，提出建设电商平台的策略，以期助力产业的发展，增进当地人民福祉。

Abstract: The prosperity of industry and affluence are the important goals of the strategy of rural revitalization. Zhijin County, Guizhou Province, as the largest soap horn planting base in China, has the advantages of raw material source and production and processing. Through the incubation of “industry-university-research” by the scientific research team of colleges and universities, we have developed a series of highly value-added and nutritious deeply processed products of Zaojiao rice, laying a solid foundation for the transformation and upgrading of traditional industries. In order to further broaden market channels and ensure these high-quality deep-processed products can successfully reach a wider audience, the author, from the perspective of social work services, proposes strategies for the construction of e-commerce platforms centered around the deep-processed products of soapberry seeds from Guizhou Province. The aim is to assist in industrial development and increase the welfare of the local community.