基于OBE理念《跨境电商实训》课程改革研究

Research on Curriculum Reform of Cross-Border E-Commerce Training Based on OBE Concept

摘要: 当全球国际贸易增速放缓的情况下，跨境电商作为高速增长的新的态势而出现。跨境电商改变了传统的国际贸易方式，因此对国际经济与贸易专业人才的培养，提出了新的要求。本文以《跨境电商实训》课程为例，通过走访和调查，发现目前存在教学目标不明确、缺乏实践教学环境、教学方法比较传统、教学评价方法单一等问题，最终提出精准定位跨境电商实训课程，建立虚拟仿真的跨境电商平台，引入企业真实案例进行教学，实施多元化教学方法，基于虚拟仿真平台多元化、动态化评价，产教融合、协同办学机制的策略，以期提高学生的跨境电商能力。

Abstract: When the growth rate of global international trade slows down, cross-border e-commerce appears as a new trend of rapid growth. Cross-border e-commerce has changed the traditional way of international trade, so it puts forward new requirements for the training of international economic and trade professionals. This paper takes the Cross-Border E-Commerce Practical Training course as an example. Through interviews and investigations, it finds that there are currently problems such as unclear teaching objectives, lack of practical teaching environment, relatively traditional teaching methods, and single teaching evaluation methods. Finally, it proposes to accurately locate cross-border e-commerce practical training courses, establish a virtual simulation cross-border e-commerce platform, introduce real cases of enterprises for teaching, and implement the diversified teaching methods, based on the virtual simulation platform diversification, dynamic evaluation, integration of production and education, collaborative education mechanism strategy, in order to improve students’ cross-border e-commerce ability.