跨境电商知识产权侵权争端成因分析及规制设计

Cause Analysis and Regulation Design of Cross-Border E-Commerce Intellectual Property Infringement Disputes

摘要: 跨境电商随着经济全球化与贸易数字化深化而迅猛发展，但同时也面临着风险与挑战。目前中国出口跨境电商具有即时性、虚拟性、风险性、隐匿性、小批量高频次等特点，中国跨境电商防范知识产权法律风险在立法、监管、救济方面存在漏洞，在此基础之上提出我国跨境电商防范侵犯知识产权的对策，以期降低我国跨境电商被起诉的风险，从而促进我国电商健康发展，加强我国在全球电商领域的竞争力。

Abstract: Cross-border e-commerce is developing rapidly with the deepening of economic globalization and trade digitization, but it also faces risks and challenges. At present, China’s cross-border export e-commerce has the characteristics of immediacy, virtuality, risk, concealment and low frequency, etc. China’s cross-border e-commerce has loopholes in legislation, supervision and relief to prevent legal risks of intellectual property rights. On this basis, countermeasures are proposed to prevent intellectual property rights infringement by China’s cross-border e-commerce, so as to reduce the risk of being sued by China’s cross-border e-commerce. In order to promote the healthy development of China’s e-commerce, strengthen China’s competitiveness in the field of global e-commerce.