网购环境下消费者权益保护研究

Research on Consumer Rights Protection in the Online Shopping Environment

摘要: 我国经济社会快速发展，尤其是平台经济等新业态、新模式不断发展，为网购带来了前所未有的发展机遇与变革，而我国现行法律针对网购消费者的保障仍不完善，使得侵犯消费者权益的现象日益严重。本文聚焦于网络环境下消费者权益保护，深入剖析了网购过程中消费者遭遇的权益受损问题，在审视消费者权益法律保护现状的基础上，提出了一系列有效保障消费者在网络购物中权益的措施，以促进社会网购环境的健康发展。

Abstract: The rapid development of China’s economy and society, especially the continuous development of new formats and models such as platform economy, has brought unprecedented opportunities and changes to online shopping. However, the current laws in China are still imperfect in protecting online shopping consumers, which has led to increasingly serious violations of consumer rights. This article focuses on the protection of consumer rights in the online environment, and deeply analyzes the issues of rights infringement encountered by consumers in the process of online shopping. Based on an examination of the current legal protection of consumer rights, a series of effective measures are proposed to safeguard consumers’ rights in online shopping, in order to promote the healthy development of the social online shopping environment.