农村电商发展对农民增收的影响机制研究——基于产业增长与劳动力转移的视角

Research on the Influence Mechanism of Rural E-Commerce Development on Farmers’ Income —Based on the Dual Perspective of Industrial Growth and Labor Transfer

摘要: 在数实融合的背景下，进一步探究农村电商发展影响农民收入的作用机理，对于提升农民生活品质、推进乡村振兴战略的实施具有重要意义。本文基于中国2011~2022年30个省市的面板数据，采用双向固定效应模型实证检验了农村电商发展对于农民收入的影响及其机制。研究发现，农村电商发展显著促进了农民收入增长，且这一积极影响主要通过农业产值增长与促进农民的本地外出务工水平来实现。同时，本文还揭示了农村电商的发展对东西部地区农民不同类型收入的影响具有异质性，即农村电商的发展同步促进了东部地区农民的工资性收入与经营性收入增长，但只是显著地促进了西部地区农民的工资性收入增长。最后，根据本文研究结论提出相关政策建议。

Abstract: Under the background of the integration of data and reality, it is of great significance to further explore the mechanism of rural e-commerce development affecting farmers’ income for improving farmers’ quality of life and promoting the implementation of rural revitalization strategy. Based on the panel data of 30 provinces and cities in China from 2011 to 2021, this paper uses two-way fixed effect model to empirically test the impact of rural e-commerce development on farmers’ income and its mechanism. The study finds that the development of rural e-commerce has significantly promoted the growth of farmers’ income, and this positive impact is mainly realized through two mechanisms: the growth of agricultural output value and the promotion of farmers’ local migrant work level. At the same time, this paper also reveals that the development of rural e-commerce has heterogeneous impacts on different types of farmers’ income in the eastern and western regions. Finally, relevant policy suggestions are put forward according to the research conclusions of this paper.