教育市场化背景下中国家庭择校心理与决策困境研究

Research on School Choice Psychology and Decision-Making Dilemmas of Chinese Families under the Background of Education Marketization

摘要: 近年来，在市场经济不断改革的背景下，教育行业发生了巨大变化，教育结构也随之调整。民办教育兴起和境外留学热潮为教育市场增添了更多元的内容。然而，正是由于市场化带来的新形势，给升学学生和家长带来了选择困难和焦虑。文章旨在探讨我国初高等教育在市场化背景下面临的升学问题，并分析中国家庭择校相关数据。指出了教育资源地区差异与经济分层是导致中国家庭择校困境的主要原因，并提供可供选择的解决方案，以推动稳步前进的教育市场化进程。

Abstract: In recent years, under the background of the continuous reform of the market economy, the education industry has undergone great changes, and the education structure has also been adjusted accordingly. The rise of private education and the upsurge of overseas study have added more diversified content to the education market. However, it is precisely the new situation brought about by marketization that brings difficulty and anxiety to students and parents. The purpose of this paper is to discuss the problems of higher education in the context of marketization and analyze the relevant data on Chinese families’ school choices. It points out that regional differences in educational resources and economic stratification are the main reasons for the difficulties faced by Chinese families in choosing schools, and it provides alternative solutions to promote the steady progress of education marketization.